Mr. Ulrich has more than 40 years experience in operating ULRICH, INC. He has brought the company from a small mom/pop business primarily focused on residential appliance sales to being one of the larger, and most highly respected, premier-quality kitchen and bathroom remodeling firms in the region.

He brings a professional perspective to a business model that rarely enjoys such leadership. The evolution from sole proprietorship to ESOP required dedication to the future well-being of both his employees and his business and has resulted in a business poised and ready to grow in both size and direction. His vision and leadership has allowed him to create an environment within a small business that offers, for employees wishing to avail themselves, real career opportunities not easily found in the industry as a whole and in our region particularly.

NKBA and manufacturer design accolades line the pages of David’s career. In addition, he co-authored the book “Better Kitchens” with Neil DeLeo. David’s active role within the kitchen and bath industry is marked in many ways, including the repeated requests for his extensive design knowledge to judge trade and consumer design competitions. He is also, notably, among the earliest to earn the designation Certified Kitchen Designer from the Society of Certified Kitchen and Bathroom Designers of the National Kitchen and Bath Association.

Don DiNovi brings his 25 years of experience in residential design and construction management to the Ulrich team.. He studied construction management and design in Southern California at the University of Irvine before embarking on a career as a designer and builder. His projects include new homes, whole house renovations, kitchens, baths and home theatres. Many of Don’s projects have been published in national magazines including Better Homes and Gardens, Trends, Fine Home Building and Signature Kitchens and Baths. He has also been the recipient of many design awards and is listed in the Who’s Who of Kitchen Design. Don was selected by a juried panel of peers to design the kitchen and keeping room at the Havermeyer Mansion in Mahwah, NJ for the Better Homes and Gardens.

Growing up in a household of musicians, actors, artists and craftspeople, and surrounded by the fruits of their labor, Don developed a thorough appreciation for the melding of each of these creative mediums into his own design work. A lyrical sense of symmetry, a flair for the dramatic, an artful presentation and an ergonomic and functional space are what he strives for in each project.

Along with experience, knowledge and talent, Don attributes his success to an ability to be a great listener. With careful attention to a client’s wish list, completed projects reflect a client’s dream transformed into reality.

Rob began his career at ULRICH, INC. in 1981 as a member of the field staff and joined the management team in 1987. His three decades at ULRICH has given him the advantage of first hand involvement with multi-generations of clients and projects. This unique continuity of relationship has been a tremendous benefit to our clients and our corporate understanding of their need. Rob’s experience has broadened into all aspects of our business and he has been an integral part of building and maintaining client relationships as well as growing the ULRICH network of vendors, subcontractors, and craftsman/employees that deliver our fine products to our clients.

In 2007, Rob’s elevation to President of ULRICH, INC. continues J. David Ulrich’s vision and values for the company his father started - to focus on it’s client’s interest and needs; to provide superior design, products, installation and service; and to return exceptional value for the investment our clients have made with us.

Alan directs the efforts of the ULRICH, INC. design team and oversees the Product Engineering Dept. He is deeply involved in the day-to-day management of the company and, with 20+ years of service to ULRICH, INC. and more than 30 years industry experience, he brings a practiced eye for design and a sure hand in sales and management. Alan invigorates his staff with sound practices and enabling oversight. His advocacy for continuing education and training has resulted in empowering our staff in providing their clients with the highest value for their investment.

Recognized as an authority in kitchen and bathroom design, Alan is often sought for media interviews and has had the unique experience of having a major remodeling project featured on the Discovery Channel's program, "Gimme Shelter." He has also been featured in an article about luxury bathrooms in Newsweek magazine and his creativity has often been published in regional, national and international magazines such as: American Homestyle, Woman's Day, This Old House, House Beautiful and Trends. Alan is one of the first 12 designers to have earned the status of Certified Master Kitchen and Bath Designer, as awarded by the Society of Certified Kitchen and Bathroom Designers of the National Kitchen and Bath Association and recently earned the status of Certified Interior Designer granted by the NJ Board of Architects.

Some of his other achievements include his being very active in the National Kitchen and Bath Association, both locally and nationally. During his 6 years on the NKBA National Board of Directors he chaired the NKBA Endorsed College Program Board and played a key role in founding the highly acclaimed NKBA Web site (www.NKBA.org).

When Tom Santarsiero sits down to work on a project, he brings to bear his more than twenty years of experience in the worlds of woodworking, kitchen and bath design, and remodeling. Those years brought him to a wide variety of unique projects to which he in turn always brought one common element: the ability to envision a space from a perspective not otherwise entertained.

Tom sees options where none are readily apparent. He finds possibility in what at first may appear to be constraint. Reconciling the wishes of his clients with the myriad factors present in any project, he brings resolution to all the variables. This yields a balance between the aesthetic and the functional all to the benefit of his clients.

Because of his work ethic, Tom has done multiple projects for many of his clients, often in multiple residences. He has written kitchen-related articles for Fine Homebuilding and his work has been a part of three Junior League of Montclair-Newark showhouses. He has been published in Ladies Home Journal, New Jersey Monthly, and Home Mechanix. The build-out of a loft office space in SoHo, which he designed and built, has been used in four episodes of “Law and Order.”

Gabe Jordan joined ULRICH, INC. after spending several years with a kitchen and bath remodeling and property management firm in Brooklyn. His education, resulting in a degree in Theater Design and Architecture from Lehigh University, provided the foundation for his career in residential remodeling.

Gabe's first goal is to understand his clients’ needs. By accomplishing this, he is able to assess their desires, concerns, needs and even their fears. With this valuable information Gabe is able to personalize each space, and make the client feel more “at home” in their home than ever before.

While serving as the Technical Director in the Theatrical Design Department at Lehigh, he developed the ability to construct and manage the very projects that he designed. After entering the industry, prior to joining ULRICH, INC. Gabe served as Director of Operations for another kitchen and bath firm. In this position he learned to personally guide projects from concept to completion. Gabe’s clients are assured of his ability to not only conceive their project but provide professional implementation as well.

Gabe's ultimate goal is to satisfy his clients. He does this not only by assuring that the space has been crafted to reflect their needs, but by ensuring that the remodeling process goes as smoothly as possible.

Jeannie Fulton has the ability to understand a client’s needs and translate them into uniquely designed spaces. Her commitment to creativity, quality and professionalism are evidenced by her client’s satisfaction. Color, Texture and style are only a few of the elements she utilizes to create rooms of distinction.

After receiving a degree in Business Management and, having worked in the corporate world, Jeannie returned to school and studied Interior Design. Her work experience, in combination with her Interior Design education, brings a high level of value, function and beauty to each project.

Jeannie’s love of cooking naturally draws her to kitchen design and her strong background in tile and plumbing helps her to create baths with a “special touch.

Bonnie Hufnagel began her career designing kitchens and baths in 1986, and earned Certification as a Kitchen Designer in 1993. Over the years she has expanded her knowledge to include architectural woodworking, bathroom remodeling, and space planning, which affords her a broad, creative base from which to draw. This experience, combined with an understanding of her client’s individual needs, results in the distinctive approach Bonnie brings to her projects. Her design solutions are creative, practical, and each is personalized to fit the client.

Bonnie has been an active supporter of the National Kitchen and Bath Association (NKBA). She has served the Northern New Jersey Chapter in numerous capacities, including Chapter President.

For several years, Bonnie also taught a “Kitchen Basics” design course at Bergen Community College.

Bonnie earned a Bachelor’s Degree from Ramapo College of New Jersey, graduating cum laude.

Leisure time activities include spending time with family, oil painting, and dining out with good friends.

Aparna Vijayan is an artist, an architect and a designer. She enjoys using her visualization and design skills to build spaces for her clients that best meet their individual needs and lifestyle. Aparna’s natural creative talent brings a special quality and creativity to each project.

Aparna earned a Master’s Degree in Design from Pratt Institute as well as an undergraduate degree in Architecture. While attending Pratt, she was honored with an “Excellence in Design” award and her designs have also been exhibited in SOHO, New York, and her oil painting and etchings shown at international art exhibits.

While she focuses on interior design with a special emphasis on kitchen and bath design, Aparna successfully combines her background and her knowledge of art and design to meet the many challenges presented by her clients. She endeavors to creatively blend both function and beauty and, at the same time, provide solutions that most reflect her clients’ needs and tastes.

Holly’s career, following her earning a degree in Environmental Design from Syracuse University, has spanned more than 20 years. In that time, she has practiced both commercial and residential design, owned her own custom cabinet shop and produced custom commercial millwork resulting in her mastery of the many disciplines required to be successful in her chosen field.

Having experienced all aspects of residential construction along with cabinetry, installation and interior design since joining ULRICH, INC. Holly’s concentration, specifically in kitchen and bath design, has provided her with great satisfaction. Each project she designs is exclusive to that client, meeting their specific needs and desires. She has exhibited remarkable design solutions to be able to respond to her clients’ sometimes quite extraordinary requests.

Holly has used her highly-honed design skills to produce creatively unique yet highly functional spaces. Her goal for each project is to guide and educate the client about the remodeling and product specification process. She accomplishes this through continual communication which, in turn, guides the client’s decision-making process, at the same time easing any anxieties they might harbor in these areas. Holly’s work has been widely recognized, winning top recognition in several national design competitions and publication in prestigious magazines such as New York Spaces, Design NJ and Bergen Health & Life.

Terry has been with ULRICH, INC. since 1988 and is a member of the Board of Directors. She serves the company in the capacity of Marketing Manager and Showroom Manager. Her public relations and marketing initiatives have resulted in ULRICH, INC’S possessing a very high public profile. Terry instituted a sophisticated lead-tracking program that allows the company to mine important data that support the sales, marketing and budgeting efforts within the company. In addition, her management of the showroom reflects to the prospective client the quality workmanship and services to be expected and helps make potential customers feel appreciated. Terry and her staff offer foundation information anxiously sought by consumers that in-turn provides the Design/Sales staff more time to prepare client projects.